Sibel AkcekayaOct 6, 20235 minAdobe Analytics Variable Design Infrastructure Rated 5 out of 5 stars.(1)When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...
Sibel AkcekayaOct 6, 20215 minAdobe Analytics VisualizationsData visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
Sibel AkcekayaJul 8, 20215 minAdobe Customer Journey Analytics IntroductionToday I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel AkcekayaJun 7, 20214 minAdobe Analytics Segment IQ and Segment ComparisonSegmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...