Adobe Analytics Visualizations
Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
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Sibel Akcekaya
- Jul 8, 2021
- 5 min
Adobe Customer Journey Analytics Introduction
Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel Akcekaya
- Jun 7, 2021
- 4 min
Adobe Analytics Segment IQ and Segment Comparison
Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...
Sibel Akcekaya
- May 19, 2021
- 5 min
How to Implement Adobe Analytics Server Side with WEB SDK?
Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel Akcekaya
- Apr 25, 2021
- 8 min
ADOBE ANALYTICS MARKETING ATTRIBUTION IQ
One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel Akcekaya
- Apr 20, 2021
- 5 min
Adobe Analytics Workspace Analysis Fallout Visualization
Türkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....
Sibel Akcekaya
- Apr 18, 2021
- 4 min
Adobe Analytics Workspace Analysis-Flow Visualization
Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel Akcekaya
- Aug 10, 2018
- 1 min
Adobe Analytics Workspace Analysis Özellikleri
Eski Omniture kullanıcıları hatırlar, Site Catalyst diye bir arayüz kullanırdık, şimdi bu arayüz Analysis Workspace ile değiştiriliyor.Bu...
Sibel Akcekaya
- Aug 10, 2018
- 2 min
Adobe Analytics Analysis (Amazing) Workspace
Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel Akcekaya
- Aug 14, 2016
- 4 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...
Sibel Akcekaya
- Jul 8, 2016
- 4 min
Google Analytics Premium versus Adobe Analytics (Omniture) Native App SDK
I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...
Sibel Akcekaya
- Mar 9, 2014
- 2 min
Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation
This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...
Sibel Akcekaya
- Oct 4, 2013
- 2 min
Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics
In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...
Sibel Akcekaya
- Jan 14, 2013
- 4 min
Google Analytics Premium versus Adobe Omniture Site Catalyst
I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...
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