Adobe Analytics Variable Design Infrastructure
When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...
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Sibel Akcekaya
Oct 6, 20215 min
Adobe Analytics Visualizations
Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
Sibel Akcekaya
Jul 8, 20215 min
Adobe Customer Journey Analytics Introduction
Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel Akcekaya
Jun 7, 20214 min
Adobe Analytics Segment IQ and Segment Comparison
Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...
Sibel Akcekaya
May 19, 20215 min
How to Implement Adobe Analytics Server Side with WEB SDK?
Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel Akcekaya
Apr 25, 20218 min
ADOBE ANALYTICS MARKETING ATTRIBUTION IQ
One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel Akcekaya
Apr 20, 20215 min
Adobe Analytics Workspace Analysis Fallout Visualization
Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...
Sibel Akcekaya
Apr 18, 20214 min
Adobe Analytics Workspace Analysis-Flow Visualization
Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel Akcekaya
Aug 10, 20182 min
Adobe Analytics Analysis (Amazing) Workspace
Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel Akcekaya
Jul 8, 20164 min
Google Analytics Premium versus Adobe Analytics (Omniture) Native App SDK
I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...
Sibel Akcekaya
Mar 9, 20142 min
Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation
This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...
Sibel Akcekaya
Oct 4, 20132 min
Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics
In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...
Sibel Akcekaya
Jan 14, 20134 min
Google Analytics Premium versus Adobe Omniture Site Catalyst
I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...
Sibel Akcekaya
Nov 2, 20124 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...
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