nobhill digital

When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...

Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...

In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...

I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...