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Sep 27, 20233 min read

What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?

In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...

Designing Marketing Technology Architecture:Collecting Digital Data

Sibel Akcekaya

Jun 21, 20237 min read

Marketing Technology

Designing Marketing Technology Architecture:Collecting Digital Data

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This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

How to Design Marketing Technology Architecture? Introduction

Sibel Akcekaya

Jun 17, 20235 min read

Marketing Technology

How to Design Marketing Technology Architecture? Introduction

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Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

Sibel Akcekaya

May 20, 20232 min read

Adobe Target

How to Implement Adobe Target?

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

Sibel Akcekaya

May 18, 20233 min read

Adobe Experience Platform

What is Adobe Experience Platform?

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Sibel Akcekaya

May 16, 20233 min read

Digital Advertising

Join First Party Cookie Revolution

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Marketing Technology Software Purchase Guide for Marketers

Sibel Akcekaya

Feb 22, 20215 min read

Digital Analytics

Marketing Technology Software Purchase Guide for Marketers

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

How to Measure Performance of Digital Channels

Sibel Akcekaya

Jan 24, 20202 min read

Digital Analytics

How to Measure Performance of Digital Channels

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Sibel Akcekaya

Sep 11, 20173 min read

Data science

Using Statistics for Data Driven Decisions

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

Sibel Akcekaya

Nov 2, 20124 min read

Adobe Analytics

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

About Me

My name is Sibel Akcekaya. I have been working creating and optimizing digital products since 1999. I am now focused on using data to help companies optimize products, businesses and marketing spends. Contact me on Linkedin to talk about any of the articles here.

All Articles

Jun 21, 20237 min read

Designing Marketing Technology Architecture:Collecting Digital Data

ratings-display.rating-aria-label(1)

This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

Jun 17, 20235 min read

How to Design Marketing Technology Architecture? Introduction

ratings-display.rating-aria-label(1)

Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

May 20, 20232 min read

How to Implement Adobe Target?

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

May 18, 20233 min read

What is Adobe Experience Platform?

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

May 16, 20233 min read

Join First Party Cookie Revolution

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Oct 6, 20215 min read

Adobe Analytics Visualizations

Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.

Jul 8, 20215 min read

Adobe Customer Journey Analytics Introduction

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

Jun 29, 20214 min read

Next Generation Google Analytics 4 Reports

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

Jun 22, 20215 min read

How Google Analytics 4 Calculates Sessions?

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Jun 7, 20214 min read

Adobe Analytics Segment IQ and Segment Comparison

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

May 19, 20215 min read

How to Implement Adobe Analytics Server Side with WEB SDK?

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

May 14, 20216 min read

How New Google Analytics G4 different than old Universal Analytics?

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

May 9, 20218 min read

End of Third-Party Data (Cookie) For a More Private Web

A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...

Apr 29, 20213 min read

Adobe Digital Experience Summit 2021 Sneaks-Catchy Content

Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...

Apr 25, 20218 min read

ADOBE ANALYTICS MARKETING ATTRIBUTION IQ

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Apr 20, 20215 min read

Adobe Analytics Workspace Analysis Fallout Visualization

Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...

Apr 18, 20214 min read

Adobe Analytics Workspace Analysis-Flow Visualization

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Feb 22, 20215 min read

Marketing Technology Software Purchase Guide for Marketers

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

Jan 12, 20214 min read

Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing

Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...

Dec 23, 20204 min read

Adobe Target:Testing, Personalization and Optimization Platform

In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...

Jan 24, 20202 min read

How to Measure Performance of Digital Channels

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Aug 10, 20182 min read

Adobe Analytics Analysis (Amazing) Workspace

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

Sep 11, 20173 min read

Using Statistics for Data Driven Decisions

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

May 2, 20175 min read

Customer Intelligence through DMP is the Next Big Thing in Digital Marketing and Analytics

My career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...

Jul 8, 20164 min read

Google Analytics Premium versus Adobe Analytics (Omniture) Native App SDK

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...

Aug 4, 20154 min read

Marketing Teams Need Reinvention

Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...

Aug 4, 20152 min read

Digital Analytics Data Quality and Web Analysts

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...

Aug 3, 20155 min read

Business Optimization and Testing Basics

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...

Jan 22, 20153 min read

Why Do You Need Switch from Google Analytics to Universal Analytics?

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...

Sep 15, 20142 min read

Relearning Unique Visitor Metrics in the Multi-Channel and Multi-Device World

Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...

Mar 9, 20142 min read

Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...

Nov 13, 20132 min read

Even They Fail Once In a While: How Amazon can’t find the product you’re looking for

Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...

Oct 4, 20132 min read

Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics

In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...

Jan 14, 20134 min read

Google Analytics Premium versus Adobe Omniture Site Catalyst

I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...

Nov 2, 20124 min read

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

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