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Adobe Analytics

Feb 22, 2021
5 min

Marketing Technology Software Purchase Guide for Marketers

Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...

How to Measure Performance of Digital Channels

Sibel Akcekaya

Jan 24, 2020
2 min

How to Measure Performance of Digital Channels

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Using Statistics for Data Driven Decisions

Sibel Akcekaya

Sep 11, 2017
3 min

Using Statistics for Data Driven Decisions

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

Sibel Akcekaya

Aug 14, 2016
4 min

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

Adobe Analytics Visualizations

Oct 6, 2021

Adobe Customer Journey Analytics Introduction

Jul 8, 2021

Adobe Analytics Segment IQ and Segment Comparison

Jun 7, 2021

How to Implement Adobe Analytics Server Side with WEB SDK?

May 19, 2021

ADOBE ANALYTICS MARKETING ATTRIBUTION IQ

Apr 25, 2021

Next Generation Google Analytics 4 Reports

Jun 29, 2021

How Google Analytics 4 Calculates Sessions?

Jun 22, 2021

How New Google Analytics G4 different than old Universal Analytics?

May 14, 2021

Dijital Kanallarımızın Performansını Nasıl Ölçeriz?

Jan 7, 2020

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

Aug 14, 2016

Google Analytics

About Me

My name is Sibel Akcekaya. I have been working creating and optimizing digital products since 1999. I am now focused on using data to help companies optimize products, businesses and marketing spends. Contact me on Linkedin to talk about any of the articles here.

All Articles

Oct 6, 2021
5 min

Adobe Analytics Visualizations

Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.

Jul 8, 2021
5 min

Adobe Customer Journey Analytics Introduction

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

Jun 29, 2021
4 min

Next Generation Google Analytics 4 Reports

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

Jun 22, 2021
5 min

How Google Analytics 4 Calculates Sessions?

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Jun 7, 2021
4 min

Adobe Analytics Segment IQ and Segment Comparison

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

May 19, 2021
5 min

How to Implement Adobe Analytics Server Side with WEB SDK?

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

May 14, 2021
6 min

How New Google Analytics G4 different than old Universal Analytics?

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

May 9, 2021
8 min

End of Third-Party Data (Cookie) For a More Private Web

A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...

Apr 29, 2021
3 min

Adobe Digital Experience Summit 2021 Sneaks-Catchy Content

Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...

Apr 25, 2021
8 min

ADOBE ANALYTICS MARKETING ATTRIBUTION IQ

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Apr 20, 2021
5 min

Adobe Analytics Workspace Analysis Fallout Visualization

Türkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....

Apr 18, 2021
4 min

Adobe Analytics Workspace Analysis-Flow Visualization

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Feb 22, 2021
5 min

Marketing Technology Software Purchase Guide for Marketers

Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...

Jan 12, 2021
4 min

Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing

Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...

Dec 23, 2020
4 min

Adobe Target:Testing, Personalization and Optimization Platform

In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...

Jan 24, 2020
2 min

How to Measure Performance of Digital Channels

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Aug 10, 2018
2 min

Adobe Analytics Analysis (Amazing) Workspace

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

Sep 11, 2017
3 min

Using Statistics for Data Driven Decisions

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

May 2, 2017
5 min

Customer Intelligence through DMP is the Next Big Thing in Digital Marketing and Analytics

My career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...

Aug 14, 2016
4 min

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

Jul 8, 2016
4 min

Google Analytics Premium versus Adobe Analytics (Omniture) Native App SDK

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...

Aug 4, 2015
4 min

Marketing Teams Need Reinvention

Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...

Aug 4, 2015
2 min

Digital Analytics Data Quality and Web Analysts

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...

Aug 3, 2015
5 min

Business Optimization and Testing Basics

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...

Jan 22, 2015
3 min

Why Do You Need Switch from Google Analytics to Universal Analytics?

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...

Sep 15, 2014
2 min

Relearning Unique Visitor Metrics in the Multi-Channel and Multi-Device World

Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...

Mar 9, 2014
2 min

Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...

Nov 13, 2013
2 min

Even They Fail Once In a While: How Amazon can’t find the product you’re looking for

Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...

Oct 4, 2013
2 min

Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics

In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...

Jan 14, 2013
4 min

Google Analytics Premium versus Adobe Omniture Site Catalyst

I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...

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