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Featured Articles

What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?

In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...

Marketing Technology

Sibel Akcekaya

Sep 27, 20233 min read

Designing Marketing Technology Architecture:Collecting Digital Data

Rated 5 out of 5 stars.(1)

This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

Marketing Technology

Sibel Akcekaya

Jun 21, 20237 min read

How to Design Marketing Technology Architecture? Introduction

Rated 5 out of 5 stars.(1)

Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

Marketing Technology

Sibel Akcekaya

Jun 17, 20235 min read

How to Implement Adobe Target?

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

Adobe Target

Sibel Akcekaya

May 20, 20232 min read

What is Adobe Experience Platform?

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Adobe Experience Platform

Sibel Akcekaya

May 18, 20233 min read

Join First Party Cookie Revolution

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Digital Advertising

Sibel Akcekaya

May 16, 20233 min read

About Me

My name is Sibel Akcekaya. I have been working creating and optimizing digital products since 1999. I am now focused on using data to help companies optimize products, businesses and marketing spends. Contact me on Linkedin to talk about any of the articles here.

All Articles

Designing Marketing Technology Architecture:Collecting Digital Data

Rated 5 out of 5 stars.(1)

This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

Jun 21, 20237 min read

How to Design Marketing Technology Architecture? Introduction

Rated 5 out of 5 stars.(1)

Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

Jun 17, 20235 min read

How to Implement Adobe Target?

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

May 20, 20232 min read

What is Adobe Experience Platform?

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

May 18, 20233 min read

Join First Party Cookie Revolution

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

May 16, 20233 min read

Adobe Analytics Visualizations

Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.

Oct 6, 20215 min read

Adobe Customer Journey Analytics Introduction

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

Jul 8, 20215 min read

Next Generation Google Analytics 4 Reports

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

Jun 29, 20214 min read

How Google Analytics 4 Calculates Sessions?

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Jun 22, 20215 min read

Adobe Analytics Segment IQ and Segment Comparison

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

Jun 7, 20214 min read

How to Implement Adobe Analytics Server Side with WEB SDK?

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

May 19, 20215 min read

How New Google Analytics G4 different than old Universal Analytics?

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

May 14, 20216 min read

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Featured Articles

What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?

Designing Marketing Technology Architecture:Collecting Digital Data

How to Design Marketing Technology Architecture? Introduction

How to Implement Adobe Target?

What is Adobe Experience Platform?

Join First Party Cookie Revolution

Recent Posts

Adobe Analytics Variable Design Infrastructure

What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?

Designing Marketing Technology Architecture:Collecting Digital Data

How to Design Marketing Technology Architecture? Introduction

How to Implement Adobe Target?

What is Adobe Experience Platform?

Join First Party Cookie Revolution

Adobe Analytics Visualizations

Adobe Customer Journey Analytics Introduction

Next Generation Google Analytics 4 Reports

About Me

All Articles

Designing Marketing Technology Architecture:Collecting Digital Data

How to Design Marketing Technology Architecture? Introduction

How to Implement Adobe Target?

What is Adobe Experience Platform?

Join First Party Cookie Revolution

Adobe Analytics Visualizations

Adobe Customer Journey Analytics Introduction

Next Generation Google Analytics 4 Reports

How Google Analytics 4 Calculates Sessions?

Adobe Analytics Segment IQ and Segment Comparison

How to Implement Adobe Analytics Server Side with WEB SDK?

How New Google Analytics G4 different than old Universal Analytics?

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