Sibel Akcekaya
- Sep 27, 2023
- 3 min
What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?
In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...
Sibel Akcekaya
- Jun 21, 2023
- 7 min
Designing Marketing Technology Architecture:Collecting Digital Data
This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...
Sibel Akcekaya
- Jun 17, 2023
- 5 min
How to Design Marketing Technology Architecture? Introduction
Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...
Sibel Akcekaya
- May 20, 2023
- 2 min
How to Implement Adobe Target?
There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...
Sibel Akcekaya
- May 18, 2023
- 3 min
What is Adobe Experience Platform?
Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...
Sibel Akcekaya
- May 16, 2023
- 3 min
Join First Party Cookie Revolution
Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...
Sibel Akcekaya
- Feb 22, 2021
- 5 min
Marketing Technology Software Purchase Guide for Marketers
Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...
Sibel Akcekaya
- Jan 24, 2020
- 2 min
How to Measure Performance of Digital Channels
In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel Akcekaya
- Sep 11, 2017
- 3 min
Using Statistics for Data Driven Decisions
The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...
Sibel Akcekaya
- Nov 2, 2012
- 4 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...