Adobe Analytics Consulting Services

Purchase and integrate Adobe Analytics into your business in a more effective way.

Adobe Analytics is a digital analytics software that is based on original web analytics software called Omniture. Adobe Analytics' core infrastructure is based on original Omniture technical infrastructure. Over the years product has been modified, changed and transformed to reflect the changing marketing and digital technology.

Adobe Analytics is a sophisticated enterprise level analytics software which started to integrate data science features as its core features. You can use Adobe Analytics in many different ways you can't imagine. That's why it is very crucial that you work with consultants who have worked with Adobe Analytics for a long time (at least 5 years) with different clients and in different industries. I am not talking about tool analysts, I am talking about serious consultants who have demonstrated significant success using this tool.

After all our objective it snot to implement the tool, it is to create significant business success.

We have extensive experience working with different enterprises all over the world to get best out of this amazing software.

Adobe Analytics Consulting Services Offered​

We offer different consulting services  based on your needs

Adobe Analytics Purchasing Consulting Services

If you have no expertise buying digital analytics or marketing technology, you might end up with less advantageous situations. When we negotiate, we can get a better result if we have enough and true information. You can't ask right questions if you have no knowledge of the situation. Most of the companies don't have enough understanding of marketing technology solutions and they usually assume that what software company sales person tells is an absolute truth without any limitations or exceptions. Although ethical software companies explain some of the possible issues and limitations, lack of know-how is a big issue for  an inexperienced software buyer. I see this issue all the time. Please read this article to what to consider when purchasing a new software.

 

In one case a client bought Adobe Analytics to install it on their servers but they realized that Adobe Analytics was indeed a cloud solution. This client actually  had a consultant in this case, so they were smart , they knew that they have no know-how to buy this software. But they put their trust on a wrong place. Their outsource software company had no expertise in marketing technology and analytics, so they also made a huge mistake. At the end client had to return Adobe Analytics and  wasted time and resources. Then of course they did not have any data during this time.

Another client bought Adobe solutions for more money than they should because they did not know the price structure and negotiation rules. They even kept paying to Adobe Target for 2 years although they did not implement the tool. They falsely assumed that implementation was a child's game. 

If you think your IT department should buy the software, it is also another mistake.

 

Buying and selling marketing technology software is a special skill, requires experience in many different disciplines both technical and business aspects of the problem. 

You should always buy marketing technology with somebody who has an experience with this software both contracting, negotiation, implementation and reporting.

Our company has 14 years experience on this area and also Adobe partner. When you work with us you will not end up with surprises and you will be able to negotiate for better price and terms. Because once you bought the software, you will lose all your negotiation power.

Adobe Analytics Consulting Services for the First Implementation

If you are implementing Adobe Analytics for the first time, you need to get serious help. Some of our projects was to fix somebody's implementation mess. Due to these projects I realized what went wrong with these projects and why we never failed with our own projects. 

Once I joined a project where client could not achieve a simple code to start the new implementation it for last 2 months although they were working with Adobe consultants. I flew to the office and started implementation in 2 days. What was the problem? Problem was :Adobe consultant sent documents and  everybody expected department's software engineer  who never heard of Adobe Analytics in his life implement it with full expertise.

 

Your software engineer- how smart he is-can't do Adobe Analytics Implementation by himself without implementation consultant.This is now more than true as we do many things in tag manager. We can't expect software engineer to learn Adobe Launch, Tealium and Adobe Analytics admin configurations. It is not his job, these tools are business tools.

 

In this project I was successful because I sat down with the engineer and I told him exact thing he needs to do. Then I managed the rest on tag manager. Together we implemented the code with success in 2 days. Software engineer was released to learn that there was nothing wrong with him.

Adobe Analytics Implementation Steps

  1. Meet all stakeholders, understand their needs, understand company's business and digital objective to decide business requirements

  2. Turn business requirements into technical requirements by

    1. Creating data design for Adobe Analytics

    2. Creating digital data layer that will be implemented by engineers

    3. Create code requirements for Adobe Launch or Tealium tag manager. 

  3. Start configuring tag manager

  4. Start configuring Adobe Analytics Admin tools

  5. Work with engineers directly to implement the code

  6. After development test the code in detail.

  7. After implementation is verified, start creating reports and dashboards

  8. Train the team on new implementation and reports

Adobe Analytics Report and Interface Training Service

Unlike Adobe, we work with your data during training. You can always learn to use interface but real gem comes from to know how to use your own data. 

Adobe Analytics Reporting and Analysis Consulting

If you want to use Adobe Analytics more effectively, this service is right for you.

 

We first audit your data and see if there are any issues

 

Then we try to recognize your business, your problems, objectives and goals.

Then we show you how to use your own data to create insights for your business.

Adobe Analytics  Implementation Audit Consulting

If you want to understand how true and effective your implementation is, this service is right for you.

Our References and Past Clients/Projects

 

 

Buhler Group, Switzerland 

                                     

Aegean Airlines, Greece       

                      

Best Western International (Phoenix,AZ) 

Vodafone, Turkey        

 

Sony Turkey

 

Mercedes Turkey     

             

ING Bank, Turkey                                      

 

CupoNation (Munich, Germany)                

 

American Airlines, Dallas,TX)                

 

Yemek Sepeti, Turkey

Turkcell, Turkey

 

Expedia EAN  (London,UK)                           

Trendyol.com, Turkey

Hotwire.com San Francisco,CA

US Airways ,(Phoenix,AZ) 

Turkish Airlines, Turkey

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You can reach me through Linkedin  If you want to start a conversation.

https://www.linkedin.com/in/sibelakcekaya/

Sibel Akcekaya