Sibel AkcekayaOct 6, 20215 minAdobe Analytics VisualizationsData visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
Sibel AkcekayaJul 8, 20215 minAdobe Customer Journey Analytics IntroductionToday I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel AkcekayaJun 29, 20214 minNext Generation Google Analytics 4 ReportsThis is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...
Sibel AkcekayaJun 22, 20215 minHow Google Analytics 4 Calculates Sessions?It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....
Sibel AkcekayaJun 7, 20214 minAdobe Analytics Segment IQ and Segment ComparisonSegmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...
Sibel AkcekayaMay 19, 20215 minHow to Implement Adobe Analytics Server Side with WEB SDK?Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel AkcekayaMay 14, 20216 minHow New Google Analytics G4 different than old Universal Analytics?New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...
Sibel AkcekayaMay 8, 20218 minEnd of Third-Party Data (Cookie) For a More Private WebA big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
Sibel AkcekayaApr 29, 20213 minAdobe Digital Experience Summit 2021 Sneaks-Catchy ContentTurkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...
Sibel AkcekayaApr 25, 20218 minADOBE ANALYTICS MARKETING ATTRIBUTION IQOne of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel AkcekayaApr 20, 20215 minAdobe Analytics Workspace Analysis Fallout VisualizationTürkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....
Sibel AkcekayaApr 18, 20214 minAdobe Analytics Workspace Analysis-Flow VisualizationAdobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel AkcekayaFeb 22, 20215 minMarketing Technology Software Purchase Guide for MarketersTechnology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...
Sibel AkcekayaJan 12, 20214 minApple iOS14, iPadOS14 and Safari 14 and Digital MarketingApple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
Sibel AkcekayaDec 23, 20204 minAdobe Target:Testing, Personalization and Optimization PlatformIn my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
Sibel AkcekayaJan 24, 20202 minHow to Measure Performance of Digital ChannelsIn order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel AkcekayaAug 10, 20182 minAdobe Analytics Analysis (Amazing) WorkspaceOld Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel AkcekayaSep 11, 20173 minUsing Statistics for Data Driven DecisionsThe need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...
Sibel AkcekayaMay 2, 20175 minCustomer Intelligence through DMP is the Next Big Thing in Digital Marketing and AnalyticsMy career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...
Sibel AkcekayaAug 14, 20164 minImportance of Understanding the Differences Between Analytics, Analysis and ReportingThis might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...