nobhill digital

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...

Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Türkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...

Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...

In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

My career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...