Adobe Analytics Visualizations
Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
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Sibel Akcekaya
- Jul 8, 2021
- 5 min
Adobe Customer Journey Analytics Introduction
Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel Akcekaya
- Jun 29, 2021
- 4 min
Next Generation Google Analytics 4 Reports
This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...
Sibel Akcekaya
- Jun 22, 2021
- 5 min
How Google Analytics 4 Calculates Sessions?
It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....
Sibel Akcekaya
- Jun 7, 2021
- 4 min
Adobe Analytics Segment IQ and Segment Comparison
Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...
Sibel Akcekaya
- May 19, 2021
- 5 min
How to Implement Adobe Analytics Server Side with WEB SDK?
Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel Akcekaya
- May 14, 2021
- 6 min
How New Google Analytics G4 different than old Universal Analytics?
New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...
Sibel Akcekaya
- May 9, 2021
- 8 min
End of Third-Party Data (Cookie) For a More Private Web
A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
Sibel Akcekaya
- Apr 29, 2021
- 3 min
Adobe Digital Experience Summit 2021 Sneaks-Catchy Content
Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...
Sibel Akcekaya
- Apr 25, 2021
- 8 min
ADOBE ANALYTICS MARKETING ATTRIBUTION IQ
One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel Akcekaya
- Apr 20, 2021
- 5 min
Adobe Analytics Workspace Analysis Fallout Visualization
Türkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....
Sibel Akcekaya
- Apr 18, 2021
- 4 min
Adobe Analytics Workspace Analysis-Flow Visualization
Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel Akcekaya
- Feb 22, 2021
- 5 min
Marketing Technology Software Purchase Guide for Marketers
Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...
Sibel Akcekaya
- Jan 12, 2021
- 4 min
Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing
Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
Sibel Akcekaya
- Dec 23, 2020
- 4 min
Adobe Target:Testing, Personalization and Optimization Platform
In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
Sibel Akcekaya
- Jan 24, 2020
- 2 min
How to Measure Performance of Digital Channels
In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel Akcekaya
- Aug 10, 2018
- 2 min
Adobe Analytics Analysis (Amazing) Workspace
Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel Akcekaya
- Sep 11, 2017
- 3 min
Using Statistics for Data Driven Decisions
The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...
Sibel Akcekaya
- May 2, 2017
- 5 min
Customer Intelligence through DMP is the Next Big Thing in Digital Marketing and Analytics
My career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...
Sibel Akcekaya
- Aug 14, 2016
- 4 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...
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