Designing Marketing Technology Architecture:Collecting Digital Data
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(1)This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...
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Sibel Akcekaya
- Jun 17
- 5 min
How to Design Marketing Technology Architecture? Introduction
Rated 5 out of 5 stars.
(1)Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...
Sibel Akcekaya
- May 20
- 2 min
How to Implement Adobe Target?
There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...
Sibel Akcekaya
- May 18
- 3 min
What is Adobe Experience Platform?
Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...
Sibel Akcekaya
- May 16
- 3 min
Join First Party Cookie Revolution
Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...
Sibel Akcekaya
- Oct 6, 2021
- 5 min
Adobe Analytics Visualizations
Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.
Sibel Akcekaya
- Jul 8, 2021
- 5 min
Adobe Customer Journey Analytics Introduction
Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....
Sibel Akcekaya
- Jun 29, 2021
- 4 min
Next Generation Google Analytics 4 Reports
This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...
Sibel Akcekaya
- Jun 22, 2021
- 5 min
How Google Analytics 4 Calculates Sessions?
It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....
Sibel Akcekaya
- Jun 7, 2021
- 4 min
Adobe Analytics Segment IQ and Segment Comparison
Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...
Sibel Akcekaya
- May 19, 2021
- 5 min
How to Implement Adobe Analytics Server Side with WEB SDK?
Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel Akcekaya
- May 14, 2021
- 6 min
How New Google Analytics G4 different than old Universal Analytics?
New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...
Sibel Akcekaya
- May 9, 2021
- 8 min
End of Third-Party Data (Cookie) For a More Private Web
A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
Sibel Akcekaya
- Apr 29, 2021
- 3 min
Adobe Digital Experience Summit 2021 Sneaks-Catchy Content
Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...
Sibel Akcekaya
- Apr 25, 2021
- 8 min
ADOBE ANALYTICS MARKETING ATTRIBUTION IQ
One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel Akcekaya
- Apr 20, 2021
- 5 min
Adobe Analytics Workspace Analysis Fallout Visualization
Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...
Sibel Akcekaya
- Apr 18, 2021
- 4 min
Adobe Analytics Workspace Analysis-Flow Visualization
Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel Akcekaya
- Feb 22, 2021
- 5 min
Marketing Technology Software Purchase Guide for Marketers
Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...
Sibel Akcekaya
- Jan 12, 2021
- 4 min
Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing
Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
Sibel Akcekaya
- Dec 23, 2020
- 4 min
Adobe Target:Testing, Personalization and Optimization Platform
In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
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