nobhill digital

This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Data visualization is an essential part of data storytelling. We need visualizations to support the data insights we are presenting.

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...

Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...

In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...