nobhill digital

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...

Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...

Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...

In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...