What is Adobe Experience Platform?
Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...
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Sibel Akcekaya
May 16, 20233 min
Join First Party Cookie Revolution
Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...
Sibel Akcekaya
Jun 29, 20214 min
Next Generation Google Analytics 4 Reports
This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...
Sibel Akcekaya
Jun 22, 20215 min
How Google Analytics 4 Calculates Sessions?
It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....
Sibel Akcekaya
May 19, 20215 min
How to Implement Adobe Analytics Server Side with WEB SDK?
Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...
Sibel Akcekaya
May 14, 20216 min
How New Google Analytics G4 different than old Universal Analytics?
New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...
Sibel Akcekaya
Apr 25, 20218 min
ADOBE ANALYTICS MARKETING ATTRIBUTION IQ
One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...
Sibel Akcekaya
Apr 20, 20215 min
Adobe Analytics Workspace Analysis Fallout Visualization
Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...
Sibel Akcekaya
Apr 18, 20214 min
Adobe Analytics Workspace Analysis-Flow Visualization
Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...
Sibel Akcekaya
Feb 22, 20215 min
Marketing Technology Software Purchase Guide for Marketers
Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...
Sibel Akcekaya
Jan 24, 20202 min
How to Measure Performance of Digital Channels
In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel Akcekaya
Aug 10, 20182 min
Adobe Analytics Analysis (Amazing) Workspace
Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel Akcekaya
Aug 4, 20154 min
Marketing Teams Need Reinvention
Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...
Sibel Akcekaya
Aug 4, 20152 min
Digital Analytics Data Quality and Web Analysts
I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...
Sibel Akcekaya
Aug 3, 20155 min
Business Optimization and Testing Basics
Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...
Sibel Akcekaya
Jan 22, 20153 min
Why Do You Need Switch from Google Analytics to Universal Analytics?
Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...
Sibel Akcekaya
Sep 15, 20142 min
Relearning Unique Visitor Metrics in the Multi-Channel and Multi-Device World
Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...
Sibel Akcekaya
Mar 9, 20142 min
Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation
This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...
Sibel Akcekaya
Nov 13, 20132 min
Even They Fail Once In a While: How Amazon can’t find the product you’re looking for
Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...
Sibel Akcekaya
Oct 4, 20132 min
Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics
In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...
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