nobhill digital

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I like to use the best software for my clients which both empowers me and my clients. I like to help other companies/colleagues learn more about analytics products in the marketplace. I have been seeing a trend where salespeople and agencies sell products to the companies with lots of false promises. If you are a web analyst or head of digital an

“Activity Map” (aktivite haritası) tarayıcınıza ekleyeceğiniz küçük bir program ile sitenizi görüntülerken bazı verilere gözatmanızı sağlıyor. Bir sayfanın performansına bakmak için, analytics hesabınıza login olmanıza gerek yok artık. Note:Görseldeki veriler gerçek değildir, demo olarak Adobe’den alınmıştır. Adobe Analytics Activity Map Page Details Diğer önemli bir özellik sitedeki linklerin tıklanma sırasını otomatik bir şekilde görebilmek, hem gorsel olarak hem de tabular

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the structured data which gives them perfect data will have frustration at the beginning if they don’t understand digital analytics dynamics. In structured data world, you are based on transaction data which is the exact number since data is created by application during transaction , there is no third party involved. This means when transaction

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared their experiences and results. Business optimization is not a new concept created by the Internet era, but rather, one that has been a vital part of business for years. Business optimization is an ongoing process driven by data intended to discover hidden opportunities that can shift or improve your business. If you have some known issues wit

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics for many reasons. I’ve always preferred Omniture to Google Analytics for enterprises for many features that did not exist in Google but with Universal Analytics they added so many new features that were part of Omniture for years. It looks like Google is catching up Adobe in analytics and that is very good news for all analytics professionals

Gecenlerde Turkiye’deki buyuk bir Internet sirketinin bilboard’larini gordum. Her ay sitelerini kullanan tekil ziyaretcilerinin ne kadar oldugunu gosteren bir reklamdi. Bu bilboard’u gordugumde, Turkiye’de olcme ve analizin halen nasil ilkel seviyelerde oldugunu farkettim. Yoksa kimse yanlis olctugu bir sayiyi, gogsunu gere gere kamuya acik alanlarda ilan etmez. Tekil ziyaretci kavrami Internet sitelerinin baslamasi ile lugatimiza eklenen bir metrik. Tabi teknoloji yerinde du

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other articles below. https://www.webanalyticspower.com/2013/01/13/google-analytics-premium-versus-adobe-omniture-site-catalyst/ https://www.webanalyticspower.com/2013/10/04/google-analytics-premium-versus-adobe-omniture-site-catalyst-part-2-path-analytics/ In this article I want to talk about segmentation analysis. I am sure you heard it already, it