nobhill digital

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Old Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

My career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...

I have been comparing Adobe Analytics with Google Analytics since the latter became a paid tool. I am an independent consultant and I...

Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...

Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...

This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...

Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...

In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...

I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...