Sibel AkcekayaJan 24, 20202 minHow to Measure Performance of Digital ChannelsIn order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel AkcekayaAug 10, 20182 minAdobe Analytics Analysis (Amazing) WorkspaceOld Omniture users remember something called “Site Catalyst” which is now being replaced with the amazing “Analysis Workspace”. This new...
Sibel AkcekayaSep 11, 20173 minUsing Statistics for Data Driven DecisionsThe need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...
Sibel AkcekayaMay 2, 20175 minCustomer Intelligence through DMP is the Next Big Thing in Digital Marketing and AnalyticsMy career involves 3 stages of Internet business which are perfectly aligned with any start-up lifecycle that came out of Internet...