End of Third-Party Data (Cookie) For a More Private Web
A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
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Sibel Akcekaya
- Jan 12, 2021
- 4 min
Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing
Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
Sibel Akcekaya
- Dec 23, 2020
- 4 min
Adobe Target:Testing, Personalization and Optimization Platform
In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
Sibel Akcekaya
- Aug 4, 2015
- 4 min
Marketing Teams Need Reinvention
Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...
Sibel Akcekaya
- Aug 4, 2015
- 2 min
Digital Analytics Data Quality and Web Analysts
I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...
Sibel Akcekaya
- Aug 3, 2015
- 5 min
Business Optimization and Testing Basics
Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...
Sibel Akcekaya
- Jan 22, 2015
- 3 min
Why Do You Need Switch from Google Analytics to Universal Analytics?
Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...
Sibel Akcekaya
- Sep 15, 2014
- 2 min
Relearning Unique Visitor Metrics in the Multi-Channel and Multi-Device World
Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...
Sibel Akcekaya
- Mar 9, 2014
- 2 min
Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation
This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...
Sibel Akcekaya
- Nov 13, 2013
- 2 min
Even They Fail Once In a While: How Amazon can’t find the product you’re looking for
Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...
Sibel Akcekaya
- Oct 4, 2013
- 2 min
Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics
In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...
Sibel Akcekaya
- Jan 14, 2013
- 4 min
Google Analytics Premium versus Adobe Omniture Site Catalyst
I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...
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