Sibel AkcekayaMay 9, 20218 minEnd of Third-Party Data (Cookie) For a More Private WebA big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
Sibel AkcekayaJan 12, 20214 minApple iOS14, iPadOS14 and Safari 14 and Digital MarketingApple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
Sibel AkcekayaDec 23, 20204 minAdobe Target:Testing, Personalization and Optimization PlatformIn my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
Sibel AkcekayaAug 4, 20154 minMarketing Teams Need ReinventionEverything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...