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Sibel Akcekaya
May 9, 20218 min read
End of Third-Party Data (Cookie) For a More Private Web
A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...
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Sibel Akcekaya
Jan 12, 20214 min read
Apple iOS14, iPadOS14 and Safari 14 and Digital Marketing
Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...
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Sibel Akcekaya
Dec 23, 20204 min read
Adobe Target:Testing, Personalization and Optimization Platform
In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...
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Sibel Akcekaya
Aug 4, 20154 min read
Marketing Teams Need Reinvention
Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...
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Sibel Akcekaya
Aug 4, 20152 min read
Digital Analytics Data Quality and Web Analysts
I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...
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Sibel Akcekaya
Aug 3, 20155 min read
Business Optimization and Testing Basics
Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...
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Sibel Akcekaya
Jan 22, 20153 min read
Why Do You Need Switch from Google Analytics to Universal Analytics?
Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...
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Sibel Akcekaya
Sep 15, 20142 min read
Relearning Unique Visitor Metrics in the Multi-Channel and Multi-Device World
Do you remember how digital technology looked like early days of Internet, e-commerce and web analytics? There were no smart devices or...
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Sibel Akcekaya
Mar 9, 20142 min read
Google Analytics Premium versus Adobe Analytics (Omniture) Part 3 – Segmentation
This is my third article about Google Analytics Premium and Adobe Analytics (Omniture Site Catalyst) comparison. Please find my other...
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Sibel Akcekaya
Nov 13, 20132 min read
Even They Fail Once In a While: How Amazon can’t find the product you’re looking for
Professionals in my field want to optimize user experience for our visitors. If you are not working in big Internet companies like...
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Sibel Akcekaya
Oct 4, 20132 min read
Google Analytics Premium versus Adobe Omniture Site Catalyst Part 2 – Path Analytics
In my previous post I blogged about differences between Adobe Analytics (Omniture Site Catalyst) and Google Analytics Premium. Please go...
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Sibel Akcekaya
Jan 14, 20134 min read
Google Analytics Premium versus Adobe Omniture Site Catalyst
I love Google.I can search anything for free and can access all the world’s information through Google.I love Gmail, it is one of the...
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