Sibel AkcekayaOct 6, 20235 minAdobe Analytics Variable Design Infrastructure When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...
Sibel AkcekayaJun 21, 20237 minDesigning Marketing Technology Architecture:Collecting Digital DataThis article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...
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Sibel AkcekayaApr 20, 20215 minAdobe Analytics Workspace Analysis Fallout VisualizationAdobe Analytics Fallout visualization is one of the great tools for customer journey analysis. Another big item where Adobe makes a big...