Marketing Teams Need Reinvention
Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...
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Sibel Akcekaya
- Aug 4, 2015
- 2 min
Digital Analytics Data Quality and Web Analysts
I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...
Sibel Akcekaya
- Aug 3, 2015
- 5 min
Business Optimization and Testing Basics
Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...
Sibel Akcekaya
- Jan 22, 2015
- 3 min
Why Do You Need Switch from Google Analytics to Universal Analytics?
Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...
Sibel Akcekaya
- Nov 2, 2012
- 4 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...
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