Sibel AkcekayaAug 4, 20154 minMarketing Teams Need ReinventionEverything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations,...
Sibel AkcekayaAug 4, 20152 minDigital Analytics Data Quality and Web AnalystsI want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the...
Sibel AkcekayaAug 3, 20155 minBusiness Optimization and Testing BasicsOptimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared...
Sibel AkcekayaJan 22, 20153 minWhy Do You Need Switch from Google Analytics to Universal Analytics?Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics...