nobhill digital

Dijital kanallarımızın performansını ölçmek için ilk önce dijital kanallarımızı tanımamız ve anlamamız gerekiyor. Dijital kanallarımızı anlamak için iki aşamalı bilgiye ihtiyacımız var. İlk bilmemiz gereken konu dijital kanallarımızda sunduğumuz hizmetler, ürünlerdir. Hizmetleri sunduğumuz platformlarda kullandığımız teknolojiler ve ziyaretçiye sunduğumuz dijital hizmetlerin içeriğini çok iyi bilmemiz gerekiyor. Örnek olarak eğer sitemizden bir ürün satıyorsak müşterinin başt

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we are at with our relationship to data which includes analytics, analysis and reporting to make sure that we are on the right track. But in order to know where you are exactly, you need a true map. If you think you are doing analytics while you are actually in the reporting phase, you might assume that you are already at the end of the tunnel a

Everything happened so quickly. Digitalization traveled like light, It was faster than anything. Most of the people, organizations, businesses, and processes were slow to respond and digest this new technology. Evolution is everywhere. Those who can’t adjust themselves to what’s already here, have a risk of becoming extinct, literally. In this article, I am going to talk about marketing departments who have been so slow to respond to this new digital age. I am going to talk a

I want to talk about digital analytics data quality that confuses lots of people who are new to this world. Analysts who are used to the structured data which gives them perfect data will have frustration at the beginning if they don’t understand digital analytics dynamics. In structured data world, you are based on transaction data which is the exact number since data is created by application during transaction , there is no third party involved. This means when transaction

Optimization and testing became buzzwords in the digital world when big technological companies like Amazon, Google, and Netflix shared their experiences and results. Business optimization is not a new concept created by the Internet era, but rather, one that has been a vital part of business for years. Business optimization is an ongoing process driven by data intended to discover hidden opportunities that can shift or improve your business. If you have some known issues wit

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics for many reasons. I’ve always preferred Omniture to Google Analytics for enterprises for many features that did not exist in Google but with Universal Analytics they added so many new features that were part of Omniture for years. It looks like Google is catching up Adobe in analytics and that is very good news for all analytics professionals