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How to Implement Adobe Target?

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

What is Adobe Experience Platform?

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Join First Party Cookie Revolution

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Marketing Technology Software Purchase Guide for Marketers

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

How to Measure Performance of Digital Channels

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

Using Statistics for Data Driven Decisions

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

Importance of Understanding the Differences Between Analytics, Analysis and Reporting

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...

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