nobhill digital

In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...

This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...

Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...

There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...

Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...

Why Third Party Cookies are Going Away? The era of relying on third-party cookies is coming to an end, and digital marketers must adapt...

Technology has become an integral aspect of marketing, and its significance is only growing with AI getting popular. In fact, many...

In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...

The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...

This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...