Marketing Technology Software Purchase Guide for Marketers
Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...
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Sibel Akcekaya
- Jan 24, 2020
- 2 min
How to Measure Performance of Digital Channels
In order to measure digital channel performance of our products , we first need to know our digital channels well. This requires 2 step...
Sibel Akcekaya
- Sep 11, 2017
- 3 min
Using Statistics for Data Driven Decisions
The need to make a decision is clear indication of uncertainty. When there is an uncertainty there is a risk and we all want to decrease...
Sibel Akcekaya
- Aug 14, 2016
- 4 min
Importance of Understanding the Differences Between Analytics, Analysis and Reporting
This might sound a cliche subject but unfortunately it is still a big problem that is not getting any better. We need to know where we...