nobhill digital

Today I am starting my series about Adobe's new product: Adobe Customer Journey Analytics. I also want to correct one wrong assumption....

This is my second article about next generation Google Analytics 4. In my previous article I had talked about the differences between the...

It is important to understand what a session, how it is created and how Google Analytics sessions are different than Universal Analytics....

Segmentation is the core of analytics as we all want to try to understand and predict human behavior. Segmentation analysis will be...

Implementing Adobe Analytics and other Adobe products Server Side has lots of benefits but it is more complicated than Client Side...

New Google Analytics GA4 is approaching some of the capabilities Adobe Analytics is offering. For many years Google Analytics users...

A big change is coming to the digital marketing space. Third party cookies and device ID's that have been a big part of digital customer...

Adobe Analytics Fallout raporu müşteri yol haritası (customer journey) analizi için kullandığımız çok güçlü bir analiz aracı. Adobe'nin...

Adobe, her yıl üzerinde çalıştığı bazı yenilikleri Adobe Summit Sneaks'te açıklıyor. 2021'in çok ilginç yeniliklerinden biri "Catchy...

Turkce yazi icin burayi tiklayin Adobe reveals some of the innovations that they are working on every year at Adobe Summit Sneaks. One of...

One of the most difficult part of marketing is attribution. Still most marketers do not have exact formula to understand how marketing...

Türkçe yazı için bu linki tıklayın. Adobe Analytics Fallout visualization is one of the great tools for customer journey analysis....

For English version click here Adobe Analytics, analiz ve trend keşfi için birçok araca sahiptir. İşinizi optimize etmek için veriyi...

Adobe Analytics has many tools for ad-hoc analysis and trend exploration. If you want to use data to optimize your business, you can't...

Teknoloji, pazarlamanın önemli bir parçası haline geldi ve zaman geçtikçe teknolojinin pazarlamaya olan etkisi daha da büyümektedir....

Technology has become a significant part of the marketing. And it is getting even more important. Many basic marketing functions have ...

Apple announced its decision that affects all digital marketers at its WWDC20 developer conference in June 2020. But these decisions have...

Apple Haziran 2020'deki WWDC20 developer konferansında tüm dijital pazarlamacıları yakından etkileyecek kararını açıkladı. Ama bu...

In my previous article I talked about digital optimization and I mentioned about why we do need a good software to get the job done. In...

Bir önceki yazımda dijital optimizasyondan bahsetmiştim ve bunun için bir yazılım gerekliliğinden bahsetmiştim. Bu yazımda bu alandaki...