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Adobe Analytics Variable Design Infrastructure
When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...
Sibel Akcekaya
Oct 6, 20235 min read
1 comment


What is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?
In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...
Sibel Akcekaya
Sep 27, 20233 min read
1 comment


Designing Marketing Technology Architecture:Collecting Digital Data
This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...
Sibel Akcekaya
Jun 21, 20237 min read
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How to Design Marketing Technology Architecture? Introduction
Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...
Sibel Akcekaya
Jun 17, 20235 min read
2 comments


How to Implement Adobe Target?
There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...
Sibel Akcekaya
May 20, 20232 min read
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What is Adobe Experience Platform?
Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...
Sibel Akcekaya
May 18, 20233 min read
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