Sibel AkcekayaOct 6, 20235 minAdobe Analytics Variable Design Infrastructure Rated 5 out of 5 stars.(1)When you start using Adobe Analytics for the first time, Adobe's different variable structure might confuse you. Misunderstanding this...
Sibel AkcekayaSep 27, 20233 minWhat is Monolithic, Headless, Microservices, Composable ve MACH Architecture Models?Rated 5 out of 5 stars.(1)In this article, I want to touch upon the software architectural models used in marketing technology and e-commerce platforms. Knowing...
Sibel AkcekayaJun 21, 20237 minDesigning Marketing Technology Architecture:Collecting Digital DataRated 5 out of 5 stars.(1)This article is part of Marketing Technology series that I have started. Please read this article to get started. This second article...
Sibel AkcekayaJun 17, 20235 minHow to Design Marketing Technology Architecture? IntroductionRated 5 out of 5 stars.(1)Designing marketing technology that will give you competitive edge takes time, money, patience, talent and labor. It is not that easy!!!...
Sibel AkcekayaMay 20, 20232 minHow to Implement Adobe Target?There are different ways to implement Adobe Target depending on your business and optimization goals Your technical setup Your team's...
Sibel AkcekayaMay 18, 20233 minWhat is Adobe Experience Platform?Welcome to the complicated world of Adobe mar-tech technologies where everything united under Adobe Experience Platform, Adobe's new...